Our History

Why Divots? Why Norfolk?
In 2001, plans for the building of Divots Conference Center were underway, but only after thought and research of a Harley Davidson franchise ( everyone loves a cycle, right? ), a diesel truck repair shop ( hadn’t a clue about that business ), and a place for people to hold events and weddings ( a need in the community). Divots opened the doors in May of 2002, just newly completed, hosting a wedding as well as a wedding reception. Thus was born Herrick Farms, Inc. DBA Divots Conference Center, Donna Herrick, owner, CEO, and president.

Home to the Herrick family for over 25 years, the Norfolk area was chosen for the balmy beaches, ocean views (really?)....actually it was chosen for a wonderful culture of caring and way of life, people who were solid, of good character, in an agricultural and small community environment.

Prior to the Conference Center, Divots consisted of a 1500 square foot sports bar, small golf
shop, an 18 hole miniature golf course, driving range, and outdoor volleyball courts. The name was retained as Divots, despite all good marketing advice to change the name. The miniature golf and driving range are still important amenities to the property and were known in the community and surrounding area, so there was some built in name recognition.

As the needs of the business grew and the community of Norfolk developed, the screened in porch transitioned to the Veranda restaurant in 2003 and the SandBar and Grill was built in 2004, as well as four new regulation sand volleyball courts. The main drive behind the construction of the SandBar was to accommodate the volleyball players, however it has become a very active and favorite part of the facility to all who come to visit. Its’ rustic charm, great food, fun atmosphere, and accommodating service oriented staff, attract guests for a relaxing time spent with good friends, family, and sometimes just some personal get-a-way time.

In 2005, Norfolk Lodge and Suites ( 70 rooms ) opened its’ doors to provide lodging to guests who were attending events at the conference center. Four years later, an additional 30 rooms and two conference rooms were added to attract regional association meetings requesting the desired minimum 100 rooms.The Solarium was also built in 2005 to become a covered walkway to traverse the property without being subjected to extreme weather conditions.To accommodate larger events as well as the Divots Summer Concert series, the DeVent Center and permanent outdoor stage were completed in 2007.

Beginning in 2008, the DeVent Center became the location for many trade shows and annual events, such as the Yuletide Market, Women & Children's Expo, and the Bridal and Prom Extravaganza. In recent years, Car Shows, Antique Shows, and the new Divots Celebration of Lights were added.

Since then, the SandBar & Grill has undergone many new additions, starting in 2009, the second expansion and in 2014 the third expansion showcasing the new Divots Brewery, specializing in ten or more of our own specialty brews, along with a new outdoor patio with seating and fire pits.

Each component of the property has come together to create a mini resort where the goal has been for our guests to experience the comfort of home in a casual, but somewhat elegant environment. Since we opened our doors, we have maintained the highest standards of excellence, upholding a platinum status through Choice Hotels as well as winning Inn of The Year multiple times. Many satisfied customers have laid their heads on our pillows and eaten at our tables, all enjoying the rustic charm, the tradition, and the service that only Divots can provide. We now invite you to experience that same excellence.